About
Nearly 20 years in Photoshop. 10+ of them professionally.
I'm Fahrudin Omerovic, a Senior Photo Retoucher and Commercial Imaging Specialist creating high-end visual content for global brands and e-commerce platforms. I've been retouching professionally since 2013, and working in Photoshop since 2007.
My expertise spans product retouching, beauty and fashion imagery, advanced compositing, color correction, and high-volume production workflows. I've worked in-house at Amazon's photo studio, Rue La La, and Prüvit, and on imagery for brands including Wayfair and Lane Bryant. At Rue La La I retouched luxury product from brands like Chanel, Gucci, and Louis Vuitton every day, with a strong focus on precision, consistency, and fast turnaround.
With a background in both photography and design, I approach every image with a balance of technical accuracy and creative direction, so visuals not only look refined but communicate effectively.
Beyond beauty and product, I've retouched across real estate, automotive, landscape, and editorial work, so I adapt quickly to whatever a brand or team needs.
AI workflow
Alongside my client work, I've been building generative AI into my workflow, using it to create base imagery that I then retouch and finish by hand. My spec work uses it to create concept pieces at the same standard as my brand work. AI is a tool for speed; the final quality is still a retoucher's eye and judgment.
Strange Island
I also founded Strange Island, a clothing and footwear label I run on my own, from product photography and retouching to design and manufacturing. It means I understand the whole pipeline an image serves, not just the edit.
Experience
2019 – Present
Founder & Creative Director
Strange Island
Built a clothing and footwear brand single-handedly, from first sketch to sale. Shot and retouched every product and campaign image, and handled design, art direction, manufacturing, packaging, the website, marketing, and sales.
2017 – 2019
Photographer & Retoucher
Prüvit
In-house creative for a health and technology brand. Product, lifestyle, and event photography, retouching, compositing, video, and social content, including documenting events worldwide alongside the CEO.
2014 – 2016
Digital Imaging Technician → Photographer
Rue La La
Retouched luxury e-commerce imagery across shoes, handbags, apparel, models, home, and lifestyle: background removal, color correction, compositing, and skin and tattoo cleanup. Promoted to product photographer, handling lighting, styling, and output deadlines with the team.
2013 – 2014
Imaging Technician
Amazon
Photographed products from multiple angles in Amazon’s photo studio and retouched images for product listings, following strict style guides at high volume, with careful file naming and organization.
- Expertise
- Beauty & skin retouching
- Fashion & apparel
- Product & e-commerce
- Luxury, fragrance & jewelry
- Advanced compositing
- Color correction & grading
- High-volume production workflows
- Brand & catalog consistency
- AI-assisted imaging workflows
- Selected clients
- Amazon
- Wayfair
- Lane Bryant
- Rue La La
- Prüvit
- Holi Gin
- Jonathan M.
- Luxury retouched at Rue La La
- Chanel, Hermès, Louis Vuitton, Gucci, Givenchy, Jimmy Choo
- Tools
- Photoshop
- Lightroom
- Illustrator
- Premiere
- Wacom
- Generative AI imaging tools
- Dropbox, Google Drive, Slack
- Education
- BFA in Design, Art Academy of Cincinnati, 2012
- Recognition
- MicroLiquor Award for Package Design, Holi Gin rebrand, 2018
- Availability
- Full-time, contract, freelance, and remote.
- Remote workflow
- Dropbox, Google Drive, and Slack. I work to brand style guides and deliver on deadline.